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A digital platform for dialogue about fragrance, and the way that it relates to community and culture.

THE INSIDE SCOOP: LINDA G. LEVY

As we head into the Memorial Day weekend, we are counting down the days to our biggest night of the year! Our issue takes a look at “The Iconoclasts” from Symrise and Mane’s “Perfumer Playground,” each pushing the boundaries of scent into the realm of something tangible in arts and culture. TFF celebrated the contributions of Asian Americans for AAPI Month with a walking tour of fragrance’s new address in SoHo with visits to Blueme’s Zen-inspired flagship on Elizabeth Street and Elorea’s heartfelt homage to Korean culture thoughtfully executed through aesthetic elements at their Spring Street store. The issue also celebrates another milestone – Carol Han’s 5th Anniversary since launching NETTE.

SPOTLIGHT: FRAGRANCE HOUSES TAKE INGREDIENTS TO AN ARTISTIC AND MUSICAL LEVEL

The month was marked by the debuts of unique olfactive projects by our member fragrance houses and brands. At each experiential exhibition, the trends and artistry of fragrance was explored through the perfumers’ perspectives and interpreted through music, art and natural elements. Our issue takes a look at “The Iconoclasts” from Symrise and Mane’s “Perfumer Playground,” each pushing the boundaries of scent into the realm of something tangible in arts and culture.

SCENTS & SENSIBILITY: A TOUR OF SOHO FRAGRANCE STORES IN CELEBRATION OF AAPI MONTH

Perfume lovers know that New York City neighborhoods SoHo and Nolita are the places to peruse when looking to experience fragrance offline, especially when it comes to niche and indie brands. Before AAPI month comes to a close, we wanted to spotlight how these two brands each weave their cultural background into their retail aesthetic as well as through their fragrance offerings. Read on for an intimate look at how Elorea and Blueme are setting themselves apart and showcasing their culture in NYC’s hot emerging fragrance locale.

WHAT THE NOSE KNOWS: CAROL HAN LOOKS BACK ON FIVE YEARS OF NETTE

All of the scents that Carol Han, founder of NETTE, has created started out as words strung together before evolving into notes and accords strung together, giving life to something tangible and new. With half a decade down, NETTE is just getting started, and I took a look back with Han as well as got a glimpse into what she has planned for the future.

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Jamie Nordstrom, Chief Merchandising Officer of @nordstrom & Red Carpet Host @jennarosenstein discuss the 125th anniversary of Nordstrom, Inc. as the 2026 Hall of Fame Honoree.

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Jamie Nordstrom, Chief Merchandising Officer of @nordstrom & Red Carpet Host @jennarosenstein discuss the 125th anniversary of Nordstrom, Inc. as the 2026 Hall of Fame Honoree.

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Master Perfumer Honorine Blanc (@dsmfirmenichfine) shares what being the 2026 Lifetime Achievement Perfumer means to her with Red Carpet Host @jennarosenstein

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Master Perfumer Honorine Blanc (@dsmfirmenichfine) shares what being the 2026 Lifetime Achievement Perfumer means to her with Red Carpet Host @jennarosenstein

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Melissa Koby (@mkoby_) shares the inspiration behind her official 2026 TFF Awards artwork with Red Carpet Host @jennarosenstein

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Melissa Koby (@mkoby_) shares the inspiration behind her official 2026 TFF Awards artwork with Red Carpet Host @jennarosenstein

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The winner of Fragrance Hall of Fame is @fredericmalle Portrait of a Lady. Created by Perfumer @dominiqueropionparfumeur @artofperfumeryatiff, @esteelaudercompanies
#TFFAWARDS

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The winner of Fragrance Hall of Fame is @fredericmalle Portrait of a Lady. Created by Perfumer @dominiqueropionparfumeur @artofperfumeryatiff, @esteelaudercompanies #TFFAWARDS

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The winner of Fragrance of the Year Ultra Luxury: Women’s, Men’s & Universal is @tomfordbeauty Oud Voyager. Created by Perfumers @dominiqueropionparfumeur #CarlosBenaïm @pascalgaurinperfumer @artofperfumeryatiff @esteelaudercompanies #TFFAWARDS

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The winner of Fragrance of the Year Ultra Luxury: Women’s, Men’s & Universal is @tomfordbeauty Oud Voyager. Created by Perfumers @dominiqueropionparfumeur #CarlosBenaïm @pascalgaurinperfumer @artofperfumeryatiff @esteelaudercompanies #TFFAWARDS

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The winner of Fragrance of the Year Women’s Prestige is @miumiu Miutine. Created by Perfumer @dominiqueropionparfumeur @artofperfumeryatiff, @lorealgroupe
#TFFAWARDS

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The winner of Fragrance of the Year Women’s Prestige is @miumiu Miutine. Created by Perfumer @dominiqueropionparfumeur @artofperfumeryatiff, @lorealgroupe #TFFAWARDS

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The winner of Fragrance of the Year Women’s Luxury is @valentino.beauty Born in Roma Donna Extradose. Created by Perfumer #HonorineBlanc and @amandine.clerc.marie @dsmfirmenichfine, @lorealgroupe
#TFFAWARDS

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The winner of Fragrance of the Year Women’s Luxury is @valentino.beauty Born in Roma Donna Extradose. Created by Perfumer #HonorineBlanc and @amandine.clerc.marie @dsmfirmenichfine, @lorealgroupe #TFFAWARDS

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The winner of Fragrance of the Year Universal Prestige is @jomalonelondon Beach Blossom. Created by Perfumer @mathilde.bijaoui.perfumer @mane_1871_ @esteelaudercompanies
#TFFAWARDS

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The winner of Fragrance of the Year Universal Prestige is @jomalonelondon Beach Blossom. Created by Perfumer @mathilde.bijaoui.perfumer @mane_1871_ @esteelaudercompanies #TFFAWARDS

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The winner of Fragrance of the Year Men’s & Universal Luxury is @yslbeauty MYSLF Absolu. Created by Perfumers @danielandrier #AntoineMaisondieu @christopheraynaudperfumer, @givaudanperfume @lorealgroupe
#TFFAWARDS

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The winner of Fragrance of the Year Men’s & Universal Luxury is @yslbeauty MYSLF Absolu. Created by Perfumers @danielandrier #AntoineMaisondieu @christopheraynaudperfumer, @givaudanperfume @lorealgroupe #TFFAWARDS

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