Top Notes: Winning Combination, Digital Demand, Electronic Nose, And Om

This is the news you can’t afford to miss…Your Daily Digest from The Fragrance Foundation

• Relevant The winning combo to picking a signature scent? Something classic, yet still relevant today. Vogue IN

• Digital Demand Consumers move faster than brands making it more important to listen to their online demand signals. Business Of Fashion

• Detect Researchers are working on an electronic “nose” that can remember new smells and recall them after the fact. Engadget

• Sniff A challenge in the brand-loyal fragrance landscape is how to encourage switching behavior. L2

• Om The centuries-old practice of meditation is back in style. WWD