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Top Notes: Trending, Ghostwriters, Hair Perfume, Aura By Mugler, And In Print

This is the news you can’t afford to miss…Your Daily Digest from The Fragrance Foundation

• Trendy Here are the trendiest fragrance notes for summer 2017, with a twist. Popsugar

• Secret Ghostwriting for social media influencers has become the new Millennial it-career. Marie Claire

• Hair Flip What’s not to love about spritzing your favorite scent through your hair? Here are seven hair perfumes to have on your radar. Byrdie

• Aura Zhenya Katava has been tapped to star in Mugler’s newest fragrance campaign, Aura, set to be unveiled on June 30th. Sunday World

• Don’t Call It A Comeback More companies are embracing the print catalogue as studies show that humans remember what they read on paper better than what they read on a screen. WWD (sub req)