Top Notes: Story-Based Fragrance Marketing, Lens Studio From Snapchat, And A Fake Christmas Tree

This is the news you can’t afford to miss…Your Daily Digest from The Fragrance Foundation

• Storytelling Story-based fragrance marketing allows customers to insert themselves into the plot-line, ultimately leading them to purchase. Racked

• Impressive There has been an impressive start to the holiday season from both online and brick-and-mortar retailers. The Wall Street Journal

• Character The scents that comprise St. Giles, a new fragrance line, represent a character that you are, or choose to be. Wallpaper

• Studio The new Lens Studio from Snapchat offers templates and guides for all creators making augmented reality more accessible and diverse. WWD (sub req)

• Eco-Friendly For those of you looking to reduce your environmental footprint, one editor rounds up the best-smelling products for your fake tree. New York Magazine