Top Notes: Stand Out Perfume, Sexy Ruby, And Out With The Old

This is the news you can’t afford to miss…Your Daily Digest from The Fragrance Foundation

• Stand Out A signature scent can help you stand out from a crowd. To help you find yours for 2018, take this famous personality test. Hello Giggles

• Unprecedented Retailers are about to see an unprecedented level of change as the urgency to innovate continues. WWD (sub req)

• Sexy Ruby Teen Vogue gets the exclusive with Soo Joo Park, one of the models for the new Michael Kors fragrance, Sexy Ruby. Teen Vogue

• Zag One brand strategist urges to “zag” when everyone else “zigs”. Here’s what you need to know about the luxury consumer going into 2018. Forbes

• Broken Hearted As we say goodbye to 2017, we also say goodbye to these beloved beauty products. Bustle