Top Notes: Scent-Color Conversion, A Possible Acquisition For Givaudan, And Kirakira

This is the news you can’t afford to miss…Your Daily Digest from The Fragrance Foundation

• Synesthesia Scent-color conversion is one of the rarest forms, but it runs rampant in perfumers. Read their stories here. Elle

• Talk Givaudan plans to acquire Expressions Parfumées in order to broaden the company’s capabilities of its fragrance business. WWD (sub req)

• Devotion From a social media strategist to a CEO, see why these 5 superfans can’t get enough of Santal 33 from Le Labo. Fashionista

• Guide Whether it is for you, a friend, or family member everyone deserves to smell delicious this holiday season. Browse this gift guide for someone special on your list. Popsugar

• Sparkly Kirakira, which means ‘sparkly’ in Japanese, is the number 1 paid app in the iOS App Store. Read more on this feature you’re seeing all over Instagram. Tech Crunch