Top Notes: KKW Fragrance Launch, Comme des Garçon Concrete, And A Gift For The Beauty Minimalist

This is the news you can’t afford to miss…Your Daily Digest from The Fragrance Foundation

• Exclusive Kim Kardashian is releasing her first fragrances under the KKW Beauty brand today, all inspired by her favorite flower, the gardenia. WWD

• Scaling No longer is there a barrier to entry for brands, but the competition to acquire and retain customers is higher than ever. Business Of Fashion (sub req)

• Signature The inspiration behind Comme des Garçon’s latest perfume came from the juxtaposition between concrete and sandalwood. The Cut

• Minimalist If you’re looking for the perfect gift for the beauty minimalist, look no further than this limited-edition perfume from Philosophy. Popsugar

• VR Now that virtual reality is becoming a household item, the next step is incorporating scent and taste. Engadget