Top Notes: Edward Bess, Instagram, Alber Elbaz, Kat Von D, And Live Footage

This is the news you can’t afford to miss…Your Daily Digest from The Fragrance Foundation

• ‘A’ List Edward Bess only sets his expectations high, like having his beauty line launch at Bergdorf Goodman at just 19 years old. Now, Bess and the celebrated nose Carlos Benaïm have launched three fragrances together. The Observer

• Evolving Instagram is constantly redefining itself to keep up with other social platforms. See how the three most popular posts in the platform’s history illustrate how it drives pop culture. Fast Company

• Superstitious Alber Elbaz and Frédéric Malle open up about how they developed their scent together, something that smells or feels like a dress. W Magazine

• Grunge Goddess Kat Von D took to Instagram to tease her latest project, something the brand has never sold before. Popsugar

• Off-The-Cuff Blogger and brand content is entering its next phase as social media users show interest in off-the-cuff footage than highly produced content. WWD