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Top Notes: Aura By Mugler, In-Store Offerings, Moschino Fresh Couture Gold, And Gifts For The Fragrance Lover

This is the news you can’t afford to miss…Your Daily Digest from The Fragrance Foundation

• Expand Mugler will introduce their world of fragrance to the Millennial and Gen-Z market with the December launch of Aura. WWD (sub req)

• Bandwagon J. Crew is jumping on the beauty bandwagon by expanding their  in-store offerings to 20 ‘Instagrammable’ brands. L2

• First Joan Smalls will make her first fragrance campaign debut for Moschino’s Fresh Couture Gold. The Fashion Spot

• Key Holiday sales are key for retailers. These are the 5 digital marketing trends to watch. Forbes

• Over-The-Top That one friend that is over-the-top and loves fragrance? Here are 3 gift options to choose from. The Cut