5/3/10 – To Russia With Love
The Fragrance Foundation Forms Partnership with The Perfumery Club headquartered in Moscow, Russia

 
New York NY May 2010.  Rochelle Bloom, President of The Fragrance Foundation is pleased to announce the formation of a partnership with The Perfumery Club headquartered in Moscow, Russia.
 
"We are delighted that The Perfumery Club is establishing itself as such a responsive and dynamic support to the blossoming Russian fragrance market and industry." comments Rochelle Bloom. The Perfumery Club started in 2004 and from the first year of its existence began establishing the basis for growth.  Under the energetic leadership of Marianna Penkova, Director of the Club, it has expanded the use, enjoyment and sales of fragrance to an eager market.  
 
On January 1st 2010, agreement was reached between The Fragrance Foundation and  The Perfumery Club to utilize the trademark FiFi® Awards as part of the promotion and development of the fragrance
industry in Russia.  In addition, The Perfumery Club will create a board of directors, a calendar of programs and events in line with the core mission statement of The Fragrance Foundation and its International partnerships and licensees in France, Germany, Great Britain,  Italy, Australia and the United Arab Emirates.
 
"We greatly look forward to implementing many more educational and informative programs as well as presenting the exciting Russian FiFi's®” says Marianna Penkova. "It's encouraging to know that we can share resources from the U.S. and other countries around the globe as this gives us a strong sense of belonging to a worldwide industry." 

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