3/23/09 – The Fragrance Foundation Announces Details of New FiFi ® Award Category: "Perfume Extraordinaire of the Year 2008" New York N.Y. March 24th, 2009.  The Fragrance Foundation is very pleased to announce details of the newly created FiFi®) award category for:

“Perfume Extraordinaire of the Year 2008”

Rochelle Bloom, President of The Fragrance Foundation explains: “Our Board of Directors felt strongly that the actual “juice” of a fine fragrance should stand on its own and be honored. This award is celebrating the aesthetic beauty of a fragrance, the craftsmanship, design, signature, creativity and quality. It not only recognizes the Essential Oil Company but also the perfumer(s) who, as olfactive visionaries, inspire us most when their creations move the market forward”.

Every Essential Oil House who is a member of The Fragrance Foundation is eligible to submit an entry as well as manufacturer members that employ in-house perfumers.  Non-members are also eligible to submit an entry for an entry fee.

Companies can only submit one entry, either masculine or feminine that has been created and marketed in 2008.  The category will be judged by an independent panel of fragrance authorities who will evaluate each fragrance submission, identified by an assigned code to insure impartiality. Judges are anonymous and known only to the Foundation.  As always, ballots are tabulated by the independent accounting firm, Sperduto, Spector and Company.  

“We are delighted to add this important recognition,” concludes Rochelle Bloom. “After all, this is the heart and soul of our fragrance world”.

The first ever winner of this essential  new category will be announced and presented with a FiFi® at the awards ceremony on May 27th.

Tickets and Information
The FiFi® Finalists Breakfast (members only):  Friday, April 24th
The Fragrance Foundation Events (212) 725 2755 ext 103

The Fragrance Foundation 2009 FiFi® Awards:  Wednesday, May 27th
FiFi® Hotline: fifirsvp@dalzell.com and (212) 647-1828.

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