2/3/09 – The FIFI Finalists Breakfast

New York N.Y. February 3rd, 2009. Rochelle Bloom, President of The Fragrance Foundation is pleased to announce details of the much-anticipated prelude celebration to the May 2009 FiFi Gala:

The FiFi Finalists Breakfast
Friday April 24th 2009
8.30 am
at The Mandarin Oriental Hotel
West 61st Street
New York City

Hosted by vivacious Erika Tarantal, co-anchor for WNBC 4 New York “Weekend Today in New York”, The FiFi Finalists Breakfast is the nerve-wracking moment when the FiFi nominees anxiously await the announcement of the top 5 finalists in each of the 20 award categories including the coveted 2009 Fragrance of the Year and Fragrance Hall of Fame. Adding to the excitement and drama, five FiFi winners will be presented with their crystal award during the breakfast and further recognized for their achievements at the gala evening in May including:
• Editorial Excellence in Fragrance Coverage for Women’s Scent Feature
• Editorial Excellence in Fragrance Coverage for Men’s Feature
• Editorial Excellence in Fragrance Coverage for Women’s “Scent Bite”
• Editorial Excellence in Fragrance Coverage on a Blog
• Technological Breakthrough of the Year
Rochelle Bloom notes “every year, The FiFi Finalists Breakfast marks the beginning of FiFi “fever”. The Awards Gala party that follows on Wednesday May 27th at the Downtown Armory will be especially meaningful as The Fragrance Foundation celebrates its’ 60th anniversary year. The FiFi’s recognizes and rewards the creative achievements of the fragrance industry. It’s always a fun night of glamour, celebrities, drama, hopeful finalists and ecstatic winners.”
The Fragrance Foundation thanks
Media Sponsor:
Cosmopolitan Magazine

Overall Sponsors:
Arcade Marketing Inc
Coty
Falic Fashion Group
Givaudan Fragrances Corp
International Flavors & Fragrance
Pulse Points and Zorbit Resources

Supporters:
Macy’s
NPD Beauty

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