Launchpad: Ellis Brooklyn

September 19, 2016
Launchpad: Ellis Brooklyn

Leave it to a chic mom to make luxe and eco-clean fragrances.

New York Times Style columnist Bee Shapiro created Ellis Brooklyn as a collection of body milks and candles after the birth of her first child. Now a mom of two, the Ellis Brooklyn collection is growing to include a eau de parfums.

There are four fragrances:

Rrose — an effervescent creation that sparkles with wit and personality as an ode to Marcel Duchamp’s alter ego Rrose Sélavy;

Raven — mysterious and seductive, inspired by literature’s favorite character;

Fable — a fresh, clean and elegant take on spring in Tel Aviv; and

Myth — a new fragrance that is a soft and sensuous, as modern as it’s urbane.

The fragrances were all created by Jérôme Epinette at Robertet. Not only are they luxurious, but these fragrances are clean, paraben-free, phthalates-free and are made in small batches in New York.

The bottles are faceted sustainably-made glass, topped with a Bakelite compression cap that is biodegradable and contains no petrochemicals. Each of these fragrances is now available at Sephora and on, $100 for 50 ml.

ellis duo scroll. Raven, Rrose


Rrose: Centifolia rose petals, lotus blossom and Sicilian lemon

Raven: Patchouli, peony, blond woods and liquid musks

Fable: Neroli and petitgrain

Myth: Jasmine, tiger orchid, and white cedarwood

Courtesy photos