Fragrance

The Fragrance Foundation Awards Presented by Hearst Magazines: View from the Inside

The Fragrance Foundation Awards Presented by Hearst Magazines: View from the Inside

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Fragrance

Lifetime Achievement, Perfumer: Harry Frémont

Lifetime Achievement, Perfumer: Harry Frémont

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Fragrance

Hall of Fame: Marc Puig

Hall of Fame: Marc Puig

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Top Notes: Fragrance Finale, The Victoria’s Secret Fashion Show, Statement Scents, And Azzedine Alaïa

This is the news you can’t afford to miss…Your Daily Digest from The Fragrance Foundation

• Finale For 2017’s fragrance finale, one editor lays out his three favorites for men. Ape To Gentleman 

• Reach Victoria’s Secret has partnered with Snapchat once again for their annual fashion show in the hopes of building stronger emotional bonds between the brand and potential fans and customers. Business Of Fashion

• Statement Scroll through these 6 fragrances and see what statement you want to make this holiday season. Southern Living

• Eager Nordstrom is in a New York state of mind as they collaborate with the MoMA for their pop-up holiday gift shops. WWD

• Time Azzedine Alaïa is remembered for his obsession with time and his constant quest to make women feel invincible. The New York Times

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Top Notes: Full Bodied Fragrances, Pinterest Pincodes, Tom Ford Beauty, And Holiday Mobile Commerce

This is the news you can’t afford to miss…Your Daily Digest from The Fragrance Foundation

• Full Bodied Vanilla, toffee, cocoa. No we’re not talking about dessert, but rather some of the best fragrances for winter 2017. Marie Claire UK

• Inspiration Pinterest is finding its way into brick-and-mortar retailers in order to provide inspirational content to users. Retail Dive

• Fabulous Tom Ford will open its first freestanding store, dedicated solely to Ford’s beauty range. WWD (sub req)

• Code Gucci was able to ‘crack the Millennial code’. Continue reading for the Italian luxury brand’s strategy. Forbes

• Mobile Only 1 week to go until Black Friday. This is the state of holiday mobile commerce in 5 charts. Glossy

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Top Notes: Atypical Winter Scents, Yuzu, Tulip Retail, And A Rare Da Vinci

This is the news you can’t afford to miss…Your Daily Digest from The Fragrance Foundation

• Atypical One editor rounds up a melange of fragrances as we settle into winter. Byrdie

• Influence To get customers excited about your brand, focus on building a community and investing in tools to help them feel connected to your product. Fashionista

• Note de Yuzu While citrus notes are often reserved for summer, Yuzu in Japan is synonymous with winter. Read more on the new launch by Maison Kitsuné and Heeley Parfums. Ape To Gentleman

• Selling Tulip Retail, a mobile platform, assists with selling capabilities and hopes to improve the in-store experience. WWD

• Rare Da Vinci’s “Salvator Mundi” has become the most expensive artwork to sell at an auction. CNN

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Top Notes: KKW Fragrance Launch, Comme des Garçon Concrete, And A Gift For The Beauty Minimalist

This is the news you can’t afford to miss…Your Daily Digest from The Fragrance Foundation

• Exclusive Kim Kardashian is releasing her first fragrances under the KKW Beauty brand today, all inspired by her favorite flower, the gardenia. WWD

• Scaling No longer is there a barrier to entry for brands, but the competition to acquire and retain customers is higher than ever. Business Of Fashion (sub req)

• Signature The inspiration behind Comme des Garçon’s latest perfume came from the juxtaposition between concrete and sandalwood. The Cut

• Minimalist If you’re looking for the perfect gift for the beauty minimalist, look no further than this limited-edition perfume from Philosophy. Popsugar

• VR Now that virtual reality is becoming a household item, the next step is incorporating scent and taste. Engadget

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