Join Us at The Finalists' Luncheon #TFFAwards

Join Us at The Finalists’ Luncheon #TFFAwards



The New Fragrance Academy Launches

The New Fragrance Academy Launches



Celebrate Spring at Macy's Scent Event

Celebrate Spring at Macy’s Scent Event

Top Notes: Futuristic Fragrance, Summer Scents, L’Oréal, Gen Z, And Reese Witherspoon

This is the news you can’t afford to miss…Your Daily Digest from The Fragrance Foundation

• Never Been Sniffed Over the last two decades, chemists have used innovative new technology to add an even larger array of scents to the perfumer’s palette. CNN

• Zesty Before you know it, summer will be here, and with higher temperatures scents on the skin tend to intensify. Here are adventurous and free-spirited fragrances to wear this summer. Forbes

• Worth It L’Oréal Paris is launching a loyalty rewards program with points that can be used toward future purchases or donated to philanthropy. Glossy

• Rules Members of Gen Z are rewriting the rules of selling by doing what they know, social media. Bloomberg

• Storyteller-In-Chief Academy award winning actress, Reese Witherspoon, has joined forces with Elizabeth Arden as the beauty company’s Storyteller-in-Chief. The Fragrance Foundation

Foundation Five: Olivia Palermo

Every day, over 4.7 million followers look to Olivia Palermo’s Instagram for lifestyle, fashion and beauty inspiration and for a behind-the-scenes glimpse into her jet set life. Palermo is a trendsetter for her generation, noted for her savvy sense of balancing high and low fashion and her many collaborations with fashion, accessories, and beauty brands (including AERIN fashion accessories).

She is currently the Global Style Ambassador for Banana Republic, and is designing a capsule collection with the brand to launch this fall.

The inaugural Fragrance Foundation Awards 2017 Instagrammer of the Year answers the Foundation Five.

Foundation Five

Favorite Smell: “Baies by Diptyque. I have these candles throughout my home and bring them with me when traveling to make me feel at home!”

Favorite Food: “Japanese. Throughout my travels, I have been fortunate enough to experience some fabulous Japanese restaurants all over the world.”

Favorite Plant or Flower: “I love peonies and Christmas trees. Every year, I am responsible for picking the perfect tree and I have not failed yet!”

First Fragrance: “When I was born, one of the first gifts given to me by my godmother was a fragrance by Annick Goutal which was light, with a hint of orange blossom. This scent has always remained with me and is a favorite.”

Most vivid olfactory memory: “During my childhood, I spent most summers in Nantucket, MA. The wild roses clinging to fences and houses all over the island is a smell I will never forget.” 


Reese Witherspoon Signs to Elizabeth Arden as Storyteller-in-Chief

Academy Award winning actress Reese Witherspoon has joined forces with Elizabeth Arden as the beauty company’s Storyteller-in-Chief.

In this role, Witherspoon will help to shape the brand’s narrative, through its advertising campaigns and marketing programs, with a strong focus on Elizabeth Arden’s digital strategy and engagement.

Elizabeth Arden recently revamped its digital voice to channel its trailblazing founder through the eyes of “Liz Arden,” a present-day fictional character, who provides a first person lens into the brand today. Witherspoon, who embodies many of Arden’s values and characteristics, is seen by the company as a natural fit to continue this narrative and curate the brand’s digital presence and communications.

“One of the first things that drew me to the brand was its rich heritage and history of supporting women,” said Witherspoon. “As one of the first female entrepreneurs, Elizabeth Arden paved the way for women like me. It’s an honor to carry on her legacy and be part of such an iconic company that is committed to serving women.”

Witherspoon added, “I’m excited to work as a creative partner alongside the Elizabeth Arden team, producing content that celebrates the spirit of the brand, highlighting female-centric stories that illustrate women’s true life experiences, which unite us all.”

“Reese is truly ahead of the curve when it comes to understanding the lifestyle of her consumer,” said JuE Wong, President, Elizabeth Arden Brand. “Her authenticity, which resonates worldwide, combined with her business acumen, digital prowess and social media footprint, provide a unique opportunity to further develop the ‘Liz Arden’ persona, connect with women, and inspire them to ‘go out and make their mark.'”

Witherspoon will appear in multimedia campaigns across all media types including digital, in-store and social media. Her first beauty visual will debut both in print and digital in May, with her campaign continuing to rollout globally throughout 2017.