The flamboyant retailer and creator of a fragrance that was symbolic of the excesses of the 1980s has died.
Fred Hayman took ownership of the boutique, Giorgio Beverly Hills in 1964 and set out to change shopping on Rodeo Drive. Such unheard of things as a pool table and a bar were added to the store for entertainment, a first in those times.
But it was the creation of the heavy scent Giorgio Beverly Hills that gave Hayman a world-wide reputation. The fragrance launched in 1981 and was described as “feminine, ambery, clean, floral, musk, woody, chic, refined, sensual, sophisticated and warm.” It was different than any other fragrance out there at the time and became instantly recognizable.
Giorgio Beverly Hills was inducted into The Fragrance Foundation’s Hall of Fame in 1997.