Leslie H. Wexner has changed the retail landscape as we know it.
For all intents and purposes, this retailer invented specialty store chains in the U.S. He started in 1963, opening his first store, The Limited, when he was 26 years old. Then came Lane Bryant, Express, Structure, Victoria’s Secret, La Senza, Henri Bendel, Bath & Body Works, White Barn Candle Co., Pink, Abercrombie & Fitch, Limited Too and others. Some of these brands have been sold off for much profit over the years, but the core businesses remain — Victoria’s Secret, Pink, Bath & Body Works, La Senza and Henri Bendel.
Wexner made his mark with well-priced, sportswear-driven fashion, branched out to the specialty lingerie business and then jumped feet first into beauty and fragrance.
What started as an experiment no established beauty player wanted a part of has grown into the biggest fragrance and skincare business in America. Bath & Body Works sells 30 million units of its Japanese Cherry Blossom annually, making it the most popular fragrance in the country. And
Victoria’s Secret has three fragrances in the top ten bestsellers — Bombshell, Heavenly and Tease.