Fragrance Day Launch Event: March 7, 2019
Written By: April Long
The countdown to 2019 Fragrance Day – March 21, do not forget – has already begun, but last night’s event at the Italian Trade Commission on the Upper East Side marked its approach with a resounding celebratory bang. Just steps away from a chilly Central Park, guests gathered in a warm, glowing room to view a preview of Perfumers, a series of 15 perfumer portraits photographed by Michael Avedon. As Fragrance Foundation president Linda Levy explained in her welcome speech, these intimate portraits began to roll out on the Fragrance Foundation’s Instagram account on March 6th, along with video interviews, to build anticipation for the big day. “Since it takes an artist to know an artist,” she said, the talented Michael Avedon—whose impressive work has appeared in glossy fashion magazines such as Harper’s Bazaar and CR Fashion Book—was selected to cast his lens on the “very esteemed group of perfumers” in the portraits, all of whom posed with a significant item of their choice. These ranged from a Moroccan rug to a miniature dream catcher, a handful of vetiver to a pair of flamenco dancing shoes—and one very large painting. The perfumers themselves were in attendance to mingle with guests, pose alongside their portraits, and share the compelling, often moving, stories behind the very personal objects they chose to be pictured with. “We really want to shine a light on perfumers, so this is really a magical night for all of us,” Levy said. And indeed, the evening’s celebration provided an exciting glimpse into the Fragrance Foundation’s big plans for the future—and felt like the perfect kick-off toast for what promises to be an inspiring and successful Fragrance Day on March 21st.
Firmenich: Gabriela Chelariu, Sabine de Tscharner, Clement Gavarry, Frank Voelkl; Givaudan: Olivier Gillotin, Adriana Medina, Caroline Sabas; IFF: Celine Barel, Jean-Marc Chaillan, Laurent Le Guernec; MANE: Patricia Choux; Robertet: Marie Huguenot, Donna Ramanauskas; Symrise: Nathalie Benareau; Takasago: Catherine Selig
Photos by: BFA