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FiFi® Technological Breakthrough Award Category Restructured
“We believe these partnerships and new format will elevate the importance of this award category,” said Fragrance Foundation president, Rochelle Bloom, “It will foster industry partnerships and dialogue resulting in an increased number and improved quality of entries. With the support of Perfumer & Flavorist and GCI, we will reach many suppliers formerly out of our domain.” Companies who are not members of The Fragrance Foundation will pay a fee to enter the competition, or they can become Foundation members and enter at no additional cost. Additional information and entry forms can be found on the Foundation’s website at www.fragrancefoundation.org. The Fragrance Foundation Holiday 2009 The Fragrance Foundation’s PR engine is in high gear for the upcoming holidays. Four fragrance awareness press releases, focusing on the season, are planned:
Starting on October 26th, one release per week will be sent out via PR Newswire. A targeted fragrance/beauty website mailing will be sent as well. Releases will also be posted on The Foundation’s website where the media and industry members can access them at any time. You can access the Holiday quartet of releases at: www.fragrance.org/press_room.php Do You Know If You Are a Fragrance Foundation Member? If you’re not sure if your company is a member, it’s easy to check the membership list on The Foundation’s website: www.fragrance.org/membership_active_list.php Fragrance from Ancient to Avant Garde: A fragrance Lovers’ Companion
While some of the material will be familiar to readers, the information is well-written and presented in an easily-understood, clear and concise way; a quick and fascinating read for the fragrance devotee and a handy, must-have reference manual for the industry professional’s library. This slim, but compact and comprehensive guide was compiled and edited by Nancy Jeffries. Available for members at $25.00 and non-members at $30.00, the 66-page book is expected to sell out speedily. Place your order today via the on-line order form at www.fragrance.org/tff_category.php?cat=books Media – Public Relations – Communications “The Forensics of Fragrance” An Exclusive Beauty Editor Event The Fragrance Foundation and its Public Relations Executive Task Force Committee invited beauty editors, from the leading lifestyle publications, to a special workshop entitled “The Forensics of Fragrance” led by Virginia Bonofiglio, associate professor in the Cosmetic & Fragrance marketing program at New York’s Fashion Institute of Technology. Professor Bonofiglio, a passionate perfumer in her own right, has been teaching this course for over 15 years, and is a much-respected and sought-after consultant to the fragrance industry.
Held in the Annette Green Fragrance Studio, beauty editors from Allure, Elle, Glamour, Cosmopolitan, Lucky, Harper’s Bazaar, Vogue, Self, Women’s Wear Daily, Marie Claire, InStyle and Town & Country went on a journey of fragrance discovery with professor Bonofiglio to calculate, weigh, examine and discover surprising new elements of fragrance; why fragrance was created, analyzing specific fragrance notes and actually creating a fragrance from raw materials. The challenge to the beauty editors? To use their creativity to turn this forensic information upside-down, look at it from a new perspective and translate, to their readers, how transformative, fun, fascinating, sexy, uplifting, confidence-boosting fragrance, in all its many forms, can be! Board of Directors Welcomes New Member |
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The Fragrance Foundation announced partnerships with Perfumer & Flavorist and GCI magazines to restructure and promote its FiFi Technological Breakthrough of the Year Award for 2010. The single award, previously inclusive of a wide variety of technologies, will be replaced by two award categories that better reflect the types of innovations traditionally nominated. The two awards will recognize breakthroughs in Fragrance Creation and Packaging Technology/Delivery Systems.
The Fragrance Foundation’s new publication, Guide To the Subtle and Sensational World of Scent, offers a look across time, from the earliest known uses of scent in ancient cultures, to the global juggernaut that is the fragrance industry today. Other chapters address fragrance families and perfume ingredients, the science and art of perfumery, the intricacies of packaging and the uses and pleasures of fragrance.