THE FRAGRANCE FOUNDATION ANNOUNCES
2007 FIFI® AWARD WINNERS

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New York, NY May 31, 2007 – This evening, the 35th Annual FiFi® Awards were hosted by The Fragrance Foundation in the Winter Garden at The World Financial Center in New York City. The stars were out as notable presenters Sean Combs, Paula Abdul, Daisy Fuentes, Carol Alt, Zac Posen, Padma Lakshmi, Jane Seymour, Becki Newton, and Carter Oosterhouse took the stage to honor the industry’s luminaries with the coveted FiFi Award trophy. Following the excitement of the awards presentation, Five-time Grammy® Award winner, John Legend, was center stage as the headline performer in an atmosphere of high style and glamour.

Those in attendance included:

SEAN COMBS
PAULA ABDUL
DAISY FUENTES
DONNA KARAN
CAROL ALT
JANE SEYMOUR
PADMA LAKSHMI
LEONARD LAUDER
ZAC POSEN
CARTER OOSTERHOUSE
BECKI NEWTON
TRACY REESE

This evening’s FiFi Awards winners were:

FRAGRANCE OF THE YEAR – WOMEN’S LUXE
Juicy Couture – Liz Claiborne Cosmetics

FRAGRANCE OF THE YEAR – MEN’S LUXE - A TIE!
Terre d’Hermès – Hermès
Unforgivable by Sean John – Sean John Fragrances/Estée Lauder

FRAGRANCE OF THE YEAR – WOMEN’S NOUVEAU NICHE
KenzoAmour – Kenzo Parfums

FRAGRANCE OF THE YEAR – MEN’S NOUVEAU NICHE
Viktor & Rolf Antidote – L’Oréal USA

FRAGRANCE OF THE YEAR – WOMEN’S PRIVATE LABEL/DIRECT SELL
Dream Angels Desire – Victoria’s Secret Beauty

FRAGRANCE OF THE YEAR – MEN’S PRIVATE LABEL/DIRECT SELL
Banana Republic Black Walnut – Inter Parfums USA

FRAGRANCE OF THE YEAR – WOMEN’S POPULAR APPEAL
American Beauty Wonderful Indulgence – BeautyBank Inc.

FRAGRANCE OF THE YEAR – MEN’S POPULAR APPEAL
Antonio Antonio Banderas – Puig Beauty USA, Inc.

FRAGRANCE HALL OF FAME
Angel by Thierry Mugler – Clarins Fragrance Group

EDITORIAL EXCELLENCE IN FRAGRANCE COVERAGE
– WOMEN’S SCENT FEATURE
ELLE – “Making Scents, Shop Talk” – December 2006

EDITORIAL EXCELLENCE IN FRAGRANCE COVERAGE
– WOMEN’S SCENT BITE
ELLE – “Vision Quest” – September 2006

EDITORIAL EXCELLENCE IN FRAGRANCE COVERAGE
– MEN’S FEATURE
GQ – “Stop and Smell…Haitian Vetiver?” – December 2006

TECHNOLOGICAL BREAKTHROUGH OF THE YEAR
Crescent House Publishing LLC – Scentsa Fragrance Finder,
Expert content by Jan Moran and Michael Edwards

RETAILER OF THE YEAR – A TIE!
Macy’s
Sephora

BATH & BODY LINE OF THE YEAR
Juicy Couture by Liz Claiborne Cosmetics

INTERIOR SCENT OF THE YEAR
Banana Republic Chilled Sangria Candle – Inter Parfums USA

BEST PACKAGING – WOMEN’S PRESTIGE – A TIE!
Armani Privé Cuir Amethyst (unisex) – Giorgio Armani Beauty
KenzoAmour – Kenzo Parfums

BEST PACKAGING – MEN’S PRESTIGE – A TIE!
Armani Privé Cuir Amethyst (unisex) – Giorgio Armani Beauty
Viktor & Rolf Antidote – L’Oréal USA

BEST PACKAGING – WOMEN’S POPULAR APPEAL
Secrets D’Essences Voile d’Ambre – Yves Rocher Inc

BEST PACKAGING – MEN’S POPULAR APPEAL
Driven – Derek Jeter – Avon Products, Inc.

BEST NATIONAL ADVERTISING CAMPAIGN – PRINT
Juicy Couture –Liz Claiborne Cosmetics

BEST NATIONAL ADVERTISING CAMPAIGN – TV
J’Adore – Dior Beauty

Donna Karan, Chief Designer, received the Hall of Fame award. Donna Karan was chosen by The Fragrance Foundation’s Board of Directors for her extraordinary ingenuity and dedication, which has contributed not only to her company’s success, but to the fragrance industry as a whole. Donna Karan took on the world of beauty in 1992 under the business and creative leadership of her late husband, artist and sculptor, Stephan Weiss. Donna Karan Beauty has introduced many popular fragrances, such as Donna Karan Gold, Cashmere Mist, Black Cashmere, Signature and Essence as well as DKNY Be Delicious and Red Delicious for Women and Men.

Another highlight of the awards show was the acknowledgement of Denis Boudard, Founder and Designer, QSLD Paris and QSLD New World – USA who redesigned the FiFi® Award trophy. Mr. Boudard’s design, based on a drop of perfume dissolving into a crystal glass, won the final judging held last October 2006 at Luxe Pack Monaco. The new crystal FiFi trophy is produced by Pochet and the base by Jackel.

The awards presentation also included the announcement of fragrance sales specialists who completed the Certified Fragrance Sales Specialist (C.F.S.S.) Program and received the highest scores on the Certified Fragrance Sales Specialist (C.F.S.S.) Certification Exam. This year, there was a four-way tie for the top scorer (96%); Therese Lisciotto, for Clarins Fragrance Group, Macy’s East Marlborough, Boston, MA; Roselee Schutt, Clarins Fragrance Group, Macy’s Great Northern, North Olmstead, OH; Marissa Tucker, Sephora, Northbridge Chicago, IL; and Joril L. Westland, Nordstrom Michigan Avenue, Chicago, IL.

Established in 1949, The Fragrance Foundation is a non-profit organization whose mission is to enhance the image of the Fragrance Industry to the public and expand the appreciation and use of fragrance in all its forms across all distribution channels in the Americas.