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6 Questions with Ben Gorham, Founder of BYREDO

1. What is your most memorable fragrance experience?

My most memorable fragrance experience was probably my childhood trips to India. [The scents] are quite extreme and they vary from less pleasant smells to beautiful, unique experiences.

2. What inspires you?

Everything. When I started BYREDO I was very much focused on the link between memories and smell but as the brand has grown, inspiration really comes from everywhere: people, places, emotions and so on.

3. Is creating a perfume like creating a work of art?

I think so. I think it has its similarities. Since BYREDO is a commercial business, it´s been important to me that people understand a perfume, whether they like it or not. I think that notion is less important in art.

4. Is there a particular scent or aroma you dream of capturing in a perfume?

I come across things every day that I think about in terms of smell and sometimes it´s specific experiences and sometimes it´s fragments of something that I´ve smelled or experienced.

5. From a philosophical point of view, how would you describe yourself. . . .nose, perfumer, composer?

Creative Director. I am nowhere close to possessing the know-how and experience of a perfumer but I´ve been fortunate enough to work with two very talented perfumers; Jerome Epinette and Olivia Giacobetti.

6. What is your favorite smell?

When my daughter was a baby.