1. What is your most memorable fragrance experience?
My most memorable fragrance experience was probably my childhood trips to India. [The scents] are quite extreme and they vary from less pleasant smells to beautiful, unique experiences.
2. What inspires you?
Everything. When I started BYREDO I was very much focused on the link between memories and smell but as the brand has grown, inspiration really comes from everywhere: people, places, emotions and so on.
3. Is creating a perfume like creating a work of art?
I think so. I think it has its similarities. Since BYREDO is a commercial business, it´s been important to me that people understand a perfume, whether they like it or not. I think that notion is less important in art.
4. Is there a particular scent or aroma you dream of capturing in a perfume?
I come across things every day that I think about in terms of smell and sometimes it´s specific experiences and sometimes it´s fragments of something that I´ve smelled or experienced.
5. From a philosophical point of view, how would you describe yourself. . . .nose, perfumer, composer?
Creative Director. I am nowhere close to possessing the know-how and experience of a perfumer but I´ve been fortunate enough to work with two very talented perfumers; Jerome Epinette and Olivia Giacobetti.
6. What is your favorite smell?
When my daughter was a baby.