360-Degree Marketing Campaign of the Year
This award honors the best use of an all-around marketing campaign by a brand. It is judged on concept and execution of a marketing campaign that hits all of the consumer touch points — advertising, public relations, social, online and in-store.
Eligibility: The submission can be for a fragrance launched between January 1, 2017 and December 31, 2017, or for a campaign released between January 1, 2017 and December 31, 2017 for an existing fragrance.
This category is judged by an expert panel.
This award will be given at The Finalists’ Luncheon on Friday, April 6, 2018
Member entry fee: $700
Non-member entry fee: $2500
Companies will be invoiced for their submissions.
All entries become property of The Fragrance Foundation. All nominations are final.
Deadline: Entries must be received by WEDNESDAY, JANUARY 17, 2018.