2018 Awards

360-Degree Marketing Campaign of the Year

This award honors the best use of an all-around marketing campaign by a brand. It is judged on concept and execution of a marketing campaign that hits all of the consumer touch points — advertising, public relations, social, online and in-store.

Eligibility: The submission can be for a fragrance launched between January 1, 2017 and December 31, 2017, or for a campaign released between January 1, 2017 and December 31, 2017 for an existing fragrance.

This category is judged by an expert panel.

This award will be given at The Finalists’ Luncheon on Friday, April 6, 2018

Member entry fee: $700
Non-member entry fee: $2500

Companies will be invoiced for their submissions.

All entries become property of The Fragrance Foundation. All nominations are final.
Deadline: Entries must be received by WEDNESDAY, JANUARY 17, 2018.

  • (as it should appear on the e-ballot)
  • (as it should appear on the e-ballot)
  • (print, tv, online)
  • (Which media -- YouTube, Facebook, Instagram, etc.)
  • (50 words/250 characters)
  • ( if different )
  • Accepted file types: pdf, ppt.
    Please assemble a marketing deck in PowerPoint or as a .PDF file that includes campaign images, in-store components, social media elements, PR elements and direct-to-consumer components, as well as a 50 word description of the campaign.
  • Provide links to video spots (10 or 30 second spots)
  • Please contact Mary Pelzer at [email protected] or Hallie Mindell at [email protected] should you have any questions.