Fragrance Launches: 2009
| Alford & Hoff – Alford & Hoff Skin Care – Alford & Hoff Skin Care |
| Andy Warhol Success is a Job in New York – Bond No. 9 |
| Annick Goutal Mandragore Pourpre – Gary Farn, Ltd. |
| Artisan – John Varvatos |
| Axe Instinct – Unilever |
| Back to Black: Aphrodisiac – By Kilian |
| Bal d’Afrique (unisex) – Byredo |
| Baudelaire (unisex) – Byredo Parfums |
| Black Fleece by Brooks Brothers Eau de Toilette for Men – Inter Parfums |
| Bond No. 9 Astor Place (unisex) – Bond No. 9 |
| Cadillac: The New Fragrance for Men – Beauty Contact |
| CK Free – Calvin Klein Fragrances, Coty Prestige |
| CKIN2U Heat for Him – Coty Prestige |
| Costume National Homme – Costume National |
| Davidoff Hot Water – Coty Prestige |
| Diesel Only The Brave – L'Oreal |
| DKNY Men 2009 – Donna Karan Beauty |
| ECKO – ECKO by Marc Ecko – Parlux Fragrances, Inc. |
| Ed Hardy for Men – Christian Audigier |
| Epic Man – Amouage |
| Express Reserve – Express LLC |
| F by Ferragamo Black – Selective Beauty Corporation |
| Ferrari Uomo – Ferrari |
| Geranium Pour Monsieur by Dominique Ropion – Editions de Parfums Frederic Malle |
| Givenchy Play – Parfums Givenchy |
| GUESS by Marciano for MEN – Parlux |
| Habit Rouge Sport – Guerlain |
| Halston Man – Halston, Elizabeth Arden |
| Harrods for Him – Bond No. 9 |
| Inverse by Kylie Minogue – Coty Beauty |
| Jet Homme – Avon Products Inc. |
| John Varvatos Rock Volume One – JV Fragrances & Skincare |
| La Nuit de l'Homme – YSL Beaute |
| Les Colognes Hermes (unisex) – Hermes |
| Les Heures de Parfums (I, L’Heure Promise; IV, L’Heure Brilliante; X, L’Heure Folle; XII, L’Heure Mystérieuse; XIII, La Treizième Heure) – Cartier |
| Nightscape – Ulrich Lang New York |
| Nooka – Nooka Watchmakers |
| Patrick Dempsey 2 – Avon Products, Inc. |
| Paul Smith Man – P&G Prestige Products |
| Power by 50 Cent, – Lighthouse Beauty |
| Republic of Men – Banana Republic |
| S.T. Dupont Intense Pour Homme – Inter Parfums |
| Seduction in Black Antonio Banderas – Puig North America |
| Southern Blend by Tim McGraw, – Coty Beauty |
| Swiss Unlimited – Victorinox Swiss Army |
| The Iceberg Fragrance for Men – Iceberg |
| Unforgivable Eau Fraiche – Sean John Fragrances |
| Victorinox 125 Years – Victorinox |
| Vintage Black, Kenneth Cole – Coty Inc. |
| VIP by Usher – Liz Claiborne Brands for Elizabeth Arden |
| Yesod – Global Research Enterprises |
| Zegna Colonia – Ermenegildo Zegna, L’Oréal USA |
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