The Nomination forms can be downloaded below as a PDF document.
Fragrance of the Year
All fragrances introduced in 2009 by a member company of The Fragrance Foundation are eligible to appear on the ballot. Non-members who wish to enter their fragrances in the FiFi® voting process are required to pay an entry fee. A validation form was sent to all fragrance companies that introduced a fragrance in 2009, asking them to identify and validate the class of distribution and notarize the form. The initial ballot is prepared based on the notarized forms and includes the fragrances introduced nationally in 2009 in their respective distribution categories. Members of The Fragrance Foundation as well as the trade press vote on this initial ballot and the results of that voting determine the TOP FIVE Men’s and TOP FIVE Women’s 2009 Fragrance Introductions in each of the following distribution categories: Luxe, Nouveau Niche, Mass Appeal and Private Label/Direct Sell. In the Unique Boutique category being introduced this year, there will be only one set of finalists covering both men's and women's fragrances. These finalists are then announced and honored at the FiFi® Finalists Breakfast on April 23rd, 2010 at the Mandarin Oriental Hotel.
The second ballot lists these FRAGRANCE OF THE YEAR FINALISTS and is also voted on by the membership of The Fragrance Foundation and the trade press as well as by consumers who are able to cast their votes online.
Each fragrance is evaluated based on having achieved star status through national consumer response to its launch, packaging, advertising and marketing strategy. Full members receive three, six or nine ballots – the number of ballots is determined by the level of membership. Voting Members receive one ballot.
Best Packaging of the Year
The Best Packaging of the Year nominees must have been introduced in 2009 as part of a new fragrance launch. The judges are asked to vote in four categories: Women’s Prestige; Men’s Prestige; Women’s Popular Appeal; and Men’s Popular Appeal. The packaging entries are judged on the following: beauty, impact and consistency of name, bottle, package and fragrance.
Media Campaign of the Year
Media campaigns – including advertising in print, television, Internet and other media – created and launched around new 2009 fragrances or existing fragrances are eligible to participate in the advertising campaign judging for Media Campaign of the Year - Women's and Media Campaign of the Year - Men's. The judges are asked to base their votes on: how successfully all components of a fragrance media campaign work together to create an interest in and curiosity about the brand by the consumer; how well the consumer can interpret the concept of the fragrance through its campaign; how well supported the fragrance name/personality is by its imagery; and how effectively the campaign captures and conveys the personality of the fragrance and instills a lasting impression.
Bath & Body Line of the Year
The Bath & Body Line of the Year for 2010 must have been introduced in 2009 and achieved star status through national consumer response to its packaging, advertising and promotion. Representatives from all companies that submit entries are required to be present at the judging to answer any questions about their line posed by a panel of judges.
Interior Scent Collection of the Year
The Interior Scent of the Year for 2010 must have been introduced in 2009 and achieved star status through national consumer response to its packaging, advertising and promotion. The Following products are eligible for this category: candles, potpourri, diffusers, electric and other significant interior scent applications. Entries are judged on the following criteria: olfactory impression, presentation/packaging and commercial viability.
Editorial Excellence in Fragrance Coverage
There are three awards in this category. "Scent Feature" (Women’s) is for best editorial article in excess of 500 words. "Scent Bite" (Women’s) is for best short article from 250 - 500 words. “Men’s” is for best editorial article of 250 words or more. All entries are judged based on how well the editorial content and supporting visuals helped to bring fragrance awareness, as well as meaningful information about fragrance, to the consumer. Along with the quality of the overall feature, other points considered include originality, creativity, accuracy and depth of information presented. Article(s) must have appeared in a 2009 magazine issue.
Technological Breakthrough of the Year
Member companies who submit entries for Technological Breakthrough of the Year are required to make a presentation and be judged by a distinguished panel of technical experts. Submissions are open to cutting edge technological components in the following categories: fragrance creation, fragrance production, delivery system, method of fragrance ingredient extraction, fragrance packaging, fragrance research tool and fragrance database. Submissions for this award are judged on the following criteria: the innovation must have been created in 2009, must be original and must have the potential to move the industry ahead as a whole.
Fragrance Hall of Fame
The Fragrance Hall of Fame Award recognizes a fragrance classic (men’s or women’s) which was fifteen or more years old in 2009. To be eligible to appear on the Ballot, companies are required to submit materials to support the marketing strategies which helped the fragrance achieve awareness and success in 2009, including: new form of product (if any); new packaging (primary or secondary); new advertising (print or TV) and uniqueness of collateral support (in-store promotion, sampling, display, etc.)
Retailer of the Year
The Retailer of the Year award recognizes a retailer that has made a consistent effort to support the overall fragrance category throughout 2009 independent of new product launches. Retailers in all categories are eligible for nomination by the Board of Directors including: department stores, chain & drug stores, specialty stores and non-traditional/direct marketers. The nominees must have demonstrated year round support for the fragrance category using innovative methods to bring the customer to the fragrance counter including but not limited to: special events and in-store promotions; advertising; innovative displays or department design; employee training; consumer education; and communication.
Perfume Extraordinaire of the Year
The
Perfume Extraordinaire of the Year award recognizes the actual “juice”
of a fine fragrance, an extraordinary olfactive creation launched
within the award year. The award is about craftsmanship and measures
the aesthetic beauty of the fragrance identified by its design,
signature, creativity and quality. It not only recognizes the Essential
Oil Company but also the perfumer(s), who as olfactive visionaries
inspire us most when their creations move the market forward.
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